Nobody questions the value of Social Media Marketing in B2C. 👩
From discovering a brand to having an interest in a brand to having an intent around the brand. These are the steps in B2C social media selling.
But do these same dynamics work in B2B? 🏭
According to HubSpot, 76% of B2B buyers are ready to have sales conversations on social media. And out of them LinkedIn is the winner with an engagement rate of 3.53%. They also allow targeting people with specific seniority, job title, and company. 🗣
Dom Nicastro quotes some experts and discusses effective tips in CMSWire: 🤓
🌐 Defining personas is key to determine the right platform, (Abhi Jadhav)
🌐 Engaging your Social C-suite executives with prospects (Carter Hostelley)
🌐 Showcasing employees to let customers see the people behind the brand
🌐 Engaging with video on short clips to grab people's attention (Phil Strazzulla)
🌐 Generate Account-Based Marketing Programs with a multichannel strategy (Vivianne Costa)
At the end of the day behind the Business-to-Business, there is always a person-to-person connection. 🥰
Do you, as an enterprise buyer engage with persons from vendors on SN? 👥
As a salesperson do you develop and nurture connections with customers on SN? 👥
Links:
Dorm Nicastro's article: https://www.cmswire.com/digital-marketing/whats-working-in-b2b-social-media-marketing/