• juanjomartinez56

Some reasons why, as a salesperson, your brand should have a strong presence in social media.

Nobody questions the value of Social Media Marketing in B2C. 👩


From discovering a brand to having an interest in a brand to having an intent around the brand. These are the steps in B2C social media selling.


But do these same dynamics work in B2B? 🏭


According to HubSpot, 76% of B2B buyers are ready to have sales conversations on social media. And out of them LinkedIn is the winner with an engagement rate of 3.53%. They also allow targeting people with specific seniority, job title, and company. 🗣


Dom Nicastro quotes some experts and discusses effective tips in CMSWire: 🤓


🌐 Defining personas is key to determine the right platform, (Abhi Jadhav)


🌐 Engaging your Social C-suite executives with prospects (Carter Hostelley)


🌐 Showcasing employees to let customers see the people behind the brand


🌐 Engaging with video on short clips to grab people's attention (Phil Strazzulla)


🌐 Generate Account-Based Marketing Programs with a multichannel strategy (Vivianne Costa)


At the end of the day behind the Business-to-Business, there is always a person-to-person connection. 🥰


Do you, as an enterprise buyer engage with persons from vendors on SN? 👥


As a salesperson do you develop and nurture connections with customers on SN? 👥


Links:

Dorm Nicastro's article: https://www.cmswire.com/digital-marketing/whats-working-in-b2b-social-media-marketing/

LinkedIn post and comments: https://www.linkedin.com/posts/juanjomartinezpagan_b2bsales-socialnetworks-persontoperson-activity-6765921260355506176-DS9e

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